ABOUT US

Throwback to the year 2008, way back when online shopping wasn’t even a thing (can you believe that?!) Our CEO extraordinaire Sarah dreamed of creating an online community that loved getting packages delivered for the weekend and experiencing exceptional customer service at their fingertips. After a quick 21st birthday trip to Paris (ugh, jealous), Sarah returned with an idea to do just that! 14 years later, Beginning Boutique is the go-to online destination for all your weekend event needs! That’s right - if you’ve got a ticket to it, we’ve got an outfit for it!

The Beginning

Sarah started Beginning Boutique without any experience or knowledge in e-commerce or fashion at the age of 21. In the beginning, it was all about trying something different, testing new theories, and connecting with our customers. Some ideas were successful, like our amazing early pop-up stores, and some ideas were not so successful; but every risk Sarah took helped us to understand the story of who our customer is and what she wants.

OK BUT WHAT'S NEXT

OK BUT WHAT'S NEXT

2022 saw Beginning Boutique launch with a bang, thanks to an amazing collaboration with Tik Tok angel, Sophia Begg, and BB x Sophadopha was born. For all our festival queens we launched BB on Tour; returning to Coachella with style. We are super focused on our customer, we want to inspire her with what she wants, who she follows and where she is going; but most of all we want to give her more than a piece of clothing; we want to help her tell her story like she has helped us tell ours.

BB BETTER

Beginning Boutique’s commitment is simple; we want to be better and do better, for the planet, for the people, and for the future. Since launching our sustainability inequality initiative in July 2020, we have continued working extremely hard behind the scenes at BBHQ to do better and want to share what we have achieved and put in place so far. We understand that we have a long way to go, but we are committed to continuing to do better, and are putting in place the policies and processes which will help us get there!

THE PRODUCTS

At Beginning Boutique we aim to be a trend destination, meaning you can always find what is trending with us. Our in-house brands of BB Exclusives & 9.0 Swim are designed specifically for you! But that doesn’t mean we don’t also stock all the best big brands across clothing, accessories, and shoes! We are always looking for the next big thing and recently became the only Australian stockist of festival outfit must-have brand OMIGHTY.

  • 9.0 SWIM
  • BB EXCLUSIVES
  • ABRAND
  • AS COLOUR
  • SUPERGA
  • BILLINI
  • DR MARTENS
  • LIONESS
  • NANA JUDY
  • THE EDIT
  • TONY BIANCO
  • OMIGHTY
  • PETA & JAIN
  • ROLLAS
  • SNDYS
  • THRILLS

BB HEAD OFFICE

It's been a wild ride to get here. Beginning Boutique has called 7 offices home before today (including an ice cream factory!). We love our newest head office home, including amazing photo studio space at Fairfield; not to mention our state of the art warehouse and offices at Lytton.

Address:
11 Cornwall St
Fairfield, QLD 4103

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