Beginning Boutique was born out of a spare bedroom in our CEO Sarah’s apartment - back in 2008 when online shopping wasn’t even a thing. Sarah’s wish was to create an online community for babes looking to wear the latest trends and experience exceptional customer service at their fingertips. 13 years later, Beginning Boutique is the go-to online destination for weekend-wear; with an ever-growing team of over 80 dedicated staff across three locations, each putting our customer’s style needs first.


As always, we continue to work towards the same values we have since 2008:

  • Always put our customer first
  • Be an amazing collaborative team
  • Impact our world positively
  • Be forward thinking
  • Push boundaries

Our hard-working team is committed to giving our customers up-to-the-minute trends and styles as soon as they drop, with super fast delivery worldwide and above and beyond customer service that goes the extra mile. We care if you get your package on time, are interested in your life, and want to help with any style advice for that festival, birthday or date night you have on the weekend.

We love being the main store you shop from, the TikTok you tag your best friends in, the outfit on your Pinterest board, and the customer service you message your friends about. All while having a culture that nurtures and encourages our employees to grow, express creativity, have fun - and above all, supports each other through every step of the way.


Our commitment is simple, Beginning Boutique wants to be better and do better, for the planet, for the people, and for the future.

We have been working extremely hard behind the scenes at BBHQ to do better and want to share what we have achieved and put in place so far. We understand that we have a long way to go, but we are committed to continue to do better in 2021, and are putting in place the policies and processes which will help us get there! We pledge to incorporate doing “better” into everything we do. We hope that our customers will join and encourage us on this journey.

Find out our full Sustainability & Equality pledge here


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