Model is wearing a size AU 8 / US 4

  • Beginning Boutique Imogen Lilac Maxi Dress lilac strapless bodycon maxi dress with side ruching and a thigh slit
  • Lilac strapless bodycon maxi dress with ruched bodice and fitted skirt
  • Lilac strapless bodycon maxi dress with a subtle ribbed texture and ruched side seams
  • Side view of a lilac ribbed strapless maxi dress with side ruching and a leg slit
  • Side view of a light blue strapless maxi dress with ruched side detail and a sheer overlay skirt
  • Close-up of the lilac strapless maxi dress bodice, highlighting the sheer mesh fabric and horizontal ruching
  • Full length front view of a lilac strapless bodycon maxi dress with side ruching, sheer overlay, and lettuce hem

BB Exclusive

Imogen Lilac Maxi Dress

$89.99 AUD
$89.99 AUD

Colour

Size: 12

4 x $22.50 payments with

Free shipping on orders $100+

order in — for same day dispatch

Free shipping on orders $100+

🇦🇺 Shipped Locally from Brisbane, Australia

Styled by You

DESCRIPTION

Lilac Strapless Mesh Maxi Dress 

How to Style:

Make a sweeping entrance in our Imogen Lilac Maxi Dress! With its elegant mesh overlay and figure-hugging silhouette, this dress is perfect for formal events or evenings out. Style this light purple maxi dress with statement earrings and high heels for a glamorous look that’s sure to turn heads.

Features:

  1. Maxi length
  2. Mesh outer
  3. Gel grip on inner bust
  4. Fully lined
  5. Gathered details at waist
  6. Pull on style
  7. Lots of stretch
  8. Lightweight material
  9. Babylock hem
SIZE & FIT

A size AU 8 / US 4 measures 122cm / 48" in length at sideseam
Standard fit
Studio model wears a size AU 6 / US 2

For more sizing info check out our full

Model Information

Model Tamara

Tamara

Height: 179cm / 5'10½"

Bust: 82cm / 32"

Waist: 66cm / 26"

Hips: 95cm / 37"

Models usual size: AU 6 / US 2

Model Ysabella

Ysabella

@ysabellabottani

Height: 167cm

Bust: 71cm / 28"

Waist: 68cm / 26½"

Hips: 91cm / 36"

Models usual size: AU 8 / US 4

FABRICATION

Body: 95% Polyamide 5% Spandex
Lining: 94% Polyester 6% Spandex
Cold hand wash only
Do not bleach
Do not soak
Do not rub
Do not iron
Do not dry clean
Made in a delicate fabric be careful of pulls
Please refer to fabric swatch image for most accurate colour

FAST SHIPPING

Standard Shipping (1 - 6 working days)

  • Over $100 - FREE
  • Under $100 - $8.99

Express Shipping (1 - 3 working days)

  • Over $120 - FREE
  • Under $120 - $11.99

Check shipping cut off dates for UK, Europe and The Rest of the World here.

Check your estimated delivery day here.

All orders places before 4:30pm AEST with Australia Post Delivery are shipped same business day.

EASY RETURNS

AU Returns & Exchanges

Easy Returns & Exchanges

  • Fast Processing: Returns processed within 1–2 business days (up to 5 during peak periods)
  • Store Credit & Exchanges: Within 30 days of delivery ($9.99 return fee applies)
  • In-Store Returns: FREE at our Brisbane HQ
  • Refunds: Only available for faulty or incorrect items
  • Return Conditions: Items must be unworn, unwashed, undamaged, and have all tags attached. Shoes must be in the original box
  • Non-Returnable Items: Piercing jewellery, beauty products, face masks, intimates, final outlet sale items, gift cards, and swimwear without the hygiene sticker attached (unless faulty)

View Full AU Returns Policy

View full details

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BB Exclusive

Imogen Lilac Maxi Dress

$89.99 AUD
$89.99 AUD
AU 12

Overall rating: 4.9302325 / 5 from 129 reviews.

AI Generated Review Summary

The Imogen Lilac Maxi Dress is celebrated for its flattering fit, stunning appearance, and high-quality material. Customers appreciate its perfect length, stretchy and comfortable fabric, and the confidence it instills. The elegant design makes it ideal for formal events or evening outings.

Summary topics

  • Confidence (5%): Customers reported feeling sexy and confident when wearing the dress.
  • Stretch (7%): Customers praised the dress's stretch, noting it is true to size and flattering.
  • Material Comfort (10%): Customers noted the dress's material is soft, stretchy, and comfortable.
  • Appearance (8%): Customers appreciated how great the dress looks on them, with many mentioning it looked stunning.
  • Product Quality (10%): Customers noted the dress's quality is great and true to size.

Review topics: ["feel","fit","quality","colour","material","looks","stretch","dress","length","size","pattern","number","fabric","stickers","compliments","event"].

Review highlights

  • "the colors, fit, and quality are amazing." — Miaraha H.
  • "Really happy with this purchase, fits well and looks great on." — Suzanne K.
  • "Loved the colours when I first saw this dress and it is so comfy perfect length as well!" — Charli H.

Reviews

Big on top

"The dress fits the rest of my body, but I even went two sizes down and still the top of the dress was baggy and too big it wouldn’t stay up"

— Allie t. (4/5)

Great quality, highly recommended

"Incredible service, arrived quickly to a remote town. Outside of Darwin. Fits well and looks great."

— Sarah B. (5/5)

Beautiful dress

"So cute and absolutely flattering"

— Ezara P. (5/5)

Beautiful maxi gown

"I bought this dress in size Medium for my 17 year old daughter, who is 5'9 and about 145 lbs. I bought it for her to wear to a pre-wedding dinner in California, but this dress is so versatile, it is perfect for any occasion. Its comfortable, strapless and the length is perfect (ankle length). The pink with floral print is very pretty and doesnt make her look washed out."

— Kerry P. (5/5)

Gorg

"Loved this dress, such good material and came so quick! Loved the little note that came with as well, felt like there was effort put into the packaging💖"

— Ella M. (5/5)

Love it

"Love it"

— Kylie D. (5/5)

Love!

"Super flattering, I sized down and it fit me perfect. (Usually an 8, bought a 6). Super cute and doesn’t fall down at all."

— Jaimee T. (5/5)

"Love the dress the top strap needs thicker to hold on abit loose thin sticker"

— Paula (4/5)

Loved the colours and design

"Loved the colours and design"

— georgia c. (4/5)

I love this dress!

"I wanted it so badly because the colors are stunning and everything and it did not disappoint. I can’t wait to wear it at the beach and stuff!"

— Kaitlin S. (5/5)

Q&A